We were very pleased to learn that the Tremblant pre-season relationship marketing CRM campaign has been nominated for a « Flèche d’or » award by the Quebec Relationship Marketing Association (AMR). This cross-media campaign produced very significant results for Mont Tremblant resort and the Tremblant Resort Association this past fall. The objective was to promote the sale of lodging packages for the 2012-13 season, which end this coming weekend.

Annique Aird, vice-president Marketing at Station Mont Tremblant stated « winning an award is not our main goal, but when our work is recognized and we’re in the race, it’s very flattering! » I am personally quite pleased with the nomination as it recognizes the value of months of hard work by Tremblant, the AVT and my team. It’s not the first time we’ve been nominated for a Flèches d’or award (which means golden arrow in French). As a matter of fact, I believe we’ve won close to thirty since the agency was created in 1989. But each time it happens, it’s really a thrill to have your work recognize by your peers.

The Awards Gala event will take place on April 17 in the Passerelle and Pespective 235° rooms of the Montreal Science Centre, a perstigious meeting space with a spectacular view of Old Montreal and of the St-Lawrence.

To view the list of agencies and marketers who are nominated for an award, visit the the AMR website.

The Relationship Marketing Association represents marketers, suppliers and individuals who support relationship marketing best practices in Quebec. The year, the AMR is celebrating its 25th anniversary.