What’s the point of marketing
if it doesn’t grow your sales?
Mark Morin will show you and your team how to increase the impact of your marketing programs by removing the obstacles that get in the way of the sale.
With 35+ years of hands-on experience helping businesses large and small grow their sales and their profitability, Mark takes a practical approach to marketing that helps you gets rid of the fluff, clutter and hype that clouds your true value.
My topics
B2Me™: make it easy for your customers to buy!
With so many choices and so much information, consumers are confused. Learn how to help your customers cut through the clutter and buy more of what they need!
Mastering Cross-Media for stronger ROI
In today’s always-one, multi-channel world, you need to use a rich set of impactful media to grow your business. Learn how to build a powerful cross-media mix that produces sales.
To advance the sale, follow the Customer Journey!
Don’t just talk at your customers: Learn how to move them forward in their buyer journey. Advancing the sale to close more business and increase profits.
Align Sales and Marketing to Grow Your Business
Sales and Marketing often don’t see eye to eye. This lack of alignment costs your business BIG money. Learn how to create stronger alignment by building the processes, plateforms and vision you need to grow.
15 Ways to Improve your Email Marketing
Sign up for this FREE 9-week online video course:
Are your email campaigns suffering from anemic results, like low open and click rates, poor conversion and high unsubscribes? During this 9-week online program, Mark Morin – The Practical Marketer – will share his insights into how you can quickly improve your campaign impact and ROI.
My videos
Are you Casanova or Kublai Kahn?
Why relationship marketing focuses on retention instead of pure seduction
Why is everything so complicated?
Why too much choice leads to lower customer satisfaction, and what you can do about it.
Follow the customer journey
Learn how Tremblant ski resort follows the customer journey, with the right message at the right time
My book
In today’s cluttered marketplace, consumers are faced with too many choices and are bombarded with too much information. As a result, they find it increasingly hard to make informed decisions.
In this book, you’ll learn how to get to know your customers as individuals, create products and content that are relevant to them, help them use your products effectively to achieve their goals, and increase satisfaction, loyalty and customer lifetime value.
About Me
Mark Morin is a passionate marketing communications strategist with over 35 years of experience creating powerful, effective and results-oriented campaigns, programs and content for national, international and global brands in beauty and cosmetics, tourism and travel, financial services, technology, business-to-business and more.
He has lead countless conferences, seminars and workshops throughout North America and Europe. He is one of Canada’s pioneers in relationship marketing education – teaching both at McGill University and Université de Montréal.
He is a Xerox certified trainer and business development consultant as well as the program ambassador for Rethinking Direct Mail, a Canada Post initiative to promote integrated cross-media marketing in the Canada.
His work has been widely recognized in the relationship marketing industry, having received 66 major national and international awards. Mark holds a graduate degree in Management Sciences and a MBA (Marketing and Strategic Planning) from University of Montreal HEC business school.
Testimonials
“Truly a tireless and dedicated marketer, Mark delivered an exceptionally successful program for our organization. His professionalism and marketing expertise brought to life a market engagement solution that sparked our company’s transformation with our target market. A joy to work with, I would sincerely value the opportunity to work with Mark again.”
Jordana Nekechuk
B2B Marketing Manager, Enterprise Marketing Team at Canada Post Corporation“Mark spoke at our National Kwik Kopy Canada convention. His topic of winning tactics and social media was professional and fun. His thorough knowledge and interest were clearly communicated. He was flexible enough to match his message to our needs. I would recommend Mark as a speaker to any business group.”
Tim Turcotte
VP Operations, Kwik Kopy CanadaI had the great pleasure of having Mark Morin as one of our speakers at an education conference for financial services professionals. He skillfully presented a workshop on marketing to women in financial services, showing participants how to build lasting relationships with their customers.
Olivier Carré
Event manager, Régie des rentes du QuébecThanks again for your remarkable presentation at the Inter-Quest Cross-media Forum in Paris. You were a big hit with our participants: Fascinating and clear presentation, remarkably fluid and relevant, a tremendous success, an exceptional speaker, perfectly suited to the event are just a few of the positive reviews we’ve received. And your presentation produced page after page of excellent press coverage for our event!
Gilles Biscos
President, Inter-QuestIndustry expertise
- Hospitality, tourism and travel
- Beauty and cosmetics
- Financial services and banking
- Printing and marketing services
- Telecommunications and technology
- Logistics and transportation
- Business-to-business general