{"id":580,"date":"2011-06-10T09:00:54","date_gmt":"2011-06-10T09:00:54","guid":{"rendered":"http:\/\/markmorin.ca\/?p=580"},"modified":"2014-07-08T11:42:13","modified_gmt":"2014-07-08T15:42:13","slug":"limpact-pervers-du-choix-sur-la-satisfaction","status":"publish","type":"post","link":"https:\/\/markmorin.ca\/fr\/limpact-pervers-du-choix-sur-la-satisfaction\/","title":{"rendered":"L&rsquo;impact pervers du choix sur la satisfaction"},"content":{"rendered":"<p>Dans ce video de TED TV, le psychologue social am\u00e9ricain Barry Schwartz, auteur du livre <em>The Paradox of Choice<\/em>, nous explique comment un trop vaste choix r\u00e9duit le niveau de satisfaction des consommateurs d&rsquo;aujourd&rsquo;hui, face aux produits que nous consommons tous les jours. Attentes irr\u00e9alistes et doute persistant sur notre choix: voil\u00e0 pourquoi il faut minimiser le choix offert aux clients. Le B2Me permet de miser sur le produit, ou un assortiment limit\u00e9 de produits qui r\u00e9pondent  le mieux aux besoins du client.<\/p>\n<p><object width=\"334\" height=\"326\"><param name=\"movie\" value=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\"><\/param><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\"\/><param name=\"wmode\" value=\"transparent\"><\/param><param name=\"bgColor\" value=\"#ffffff\"><\/param><param name=\"flashvars\" value=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/BarrySchwartz_2005G-medium.flv&#038;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/BarrySchwartz-2005G.embed_thumbnail.jpg&#038;vw=320&#038;vh=240&#038;ap=0&#038;ti=93&#038;lang=&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=barry_schwartz_on_the_paradox_of_choice;year=2005;theme=unconventional_explanations;theme=how_the_mind_works;theme=what_makes_us_happy;theme=speaking_at_ted2009;event=TEDGlobal+2005;tag=Business;tag=Culture;tag=choice;tag=consumerism;tag=economics;tag=happiness;tag=personal+growth;tag=potential;tag=psychology;tag=shopping;&#038;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" \/><embed src=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\" pluginspace=\"http:\/\/www.macromedia.com\/go\/getflashplayer\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" bgColor=\"#ffffff\" width=\"334\" height=\"326\" allowFullScreen=\"true\" allowScriptAccess=\"always\" flashvars=\"vu=http:\/\/video.ted.com\/talks\/dynamic\/BarrySchwartz_2005G-medium.flv&#038;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/BarrySchwartz-2005G.embed_thumbnail.jpg&#038;vw=320&#038;vh=240&#038;ap=0&#038;ti=93&#038;lang=&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=barry_schwartz_on_the_paradox_of_choice;year=2005;theme=unconventional_explanations;theme=how_the_mind_works;theme=what_makes_us_happy;theme=speaking_at_ted2009;event=TEDGlobal+2005;tag=Business;tag=Culture;tag=choice;tag=consumerism;tag=economics;tag=happiness;tag=personal+growth;tag=potential;tag=psychology;tag=shopping;\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans ce video de TED TV, le psychologue social am\u00e9ricain Barry Schwartz, auteur du livre The Paradox of Choice, nous explique comment un trop vaste choix r\u00e9duit le niveau de satisfaction des consommateurs d&rsquo;aujourd&rsquo;hui, face aux produits que nous consommons tous les jours. Attentes irr\u00e9alistes et doute persistant sur notre choix: voil\u00e0 pourquoi il faut [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"_links":{"self":[{"href":"https:\/\/markmorin.ca\/fr\/wp-json\/wp\/v2\/posts\/580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markmorin.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markmorin.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markmorin.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/markmorin.ca\/fr\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":1,"href":"https:\/\/markmorin.ca\/fr\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"predecessor-version":[{"id":4768,"href":"https:\/\/markmorin.ca\/fr\/wp-json\/wp\/v2\/posts\/580\/revisions\/4768"}],"wp:attachment":[{"href":"https:\/\/markmorin.ca\/fr\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markmorin.ca\/fr\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markmorin.ca\/fr\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}